CS Advocacy Update

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Advocacy Update - Bound Volumes - Vol1 (pdf 1.14mb)
Advocacy Update - Bound Volumes - Vol 2 (pdf 2.42mb)
Advocacy Update - Progressive Bound Volume 3 (pdf 0.67mb)

Client Solutions has launched its new electronic client newsletter Advocacy Update. This newletter tackles issues relevant to the changing communication environment discussing areas such as ethics in lobbying and the political landscape, with coming editions delving into the technological changes that are affecting both lobbying and communication practices.

Advocacy Update introduces the Client Solutions' concept of The New Advocacy that learns from the history of influence to understand and direct the future of public affairs services.

The New Advocacy looks at technological change and how new tools can be ultilised to enhance client collaboration. It explores such things as web based systems and interactive participation in an effort to ultimately strengthen program and campaign outcomes.

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Advocacy Update - bound volumes

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Very few organisations could claim that they have never had members asking:

What do I get for my subscription?
How does it help me?
Those at H.Q. are out of touch with the members.
We go in too hard on issues.
We don't go in hard enough!

In my own 36 years of industry/professional association work, I have heard them all - and in each organisation I worked in! This has caused me to think about what are the key measures of an organisation's health - and how often are they checked, analysed and calibrated?

What are the symptoms of an ailing association? Some danger signs clearly are:

falling membership;
ageing membership;
loss of influence;
lack of competition for elected positions;
rapid changeover of senior staff
loss of corporate memory
a sense of treading water rather than moving forward;
no direction, no vision; and
the emergence of competitors.

This is the tip of the iceberg. Like a disease, there is not much benefit from simply treating the symptoms if at the same time you don't determine the root cause and implement major change. It is always easier to fill in the potholes rather than resurface the road, but the road will get progressively weaker through this process. (Now that's a three metaphor paragraph!)

In answer to this, Client Solutions has developed a range of services which will allow groups to know more about themselves and to improve the way they operate. It's called Association Analytics and will cover a range of analyses, diagnostics and recalibration in areas such as:

Internal Analysis/Review
Membership Analysis/Review
Outputs Analysis/Review
Environmental Analysis/Review