SERVICES




Corporate communications counsel

We are adept at providing advice to organisations wishing to effectively communicate with all their key audiences, whether they be consumers, staff, media, government, or other stakeholders. This advice can cover anything from short term issue specific counsel to long term communications campaigns and corporate respositioning strategies.

Crisis management training and practice

All organisations must be ready to deal with breaking public issues which may impact negatively on their interests. Our consultants are widely experienced in crisis management, and can offer training and advice to assist in containing and managing issues before they get out of control.

Event management and promotion

Client Solutions can assist organisations with all aspects of event management, working closely with the client to ensure their promotional, location, audio-visual, media relations and catering needs are met.

Media relations and training

Our consultants can assist in developing newsworthy stories on behalf of an organisation, gaining publicity for stories, 'ghostwriting' articles for specialist publications, and ensuring media attendance at events and product/policy launches. We also have the facility to help select and train spokespeople from within the organisation.

Production of communication materials

Client Solutions has in-house facilities to write, design, edit and produce communications materials in all media, including newsletters, reports, fact sheets, information kits, speeches, presentations, websites and CD-ROMs.
 


 

Very few organisations could claim that they have never had members asking:
  • What do I get for my subscription?
  • How does it help me?
  • Those at H.Q. are out of touch with the members.
  • We go in too hard on issues.
  • We don't go in hard enough!
In my own 36 years of industry/professional association work, I have heard them all - and in each organisation I worked in! This has caused me to think about what are the key measures of an organisation's health - and how often are they checked, analysed and calibrated?
What are the symptoms of an ailing association? Some danger signs clearly are:
  • falling membership;
  • ageing membership;
  • loss of influence;
  • lack of competition for elected positions;
  • rapid changeover of senior staff
  • loss of corporate memory
  • a sense of treading water rather than moving forward;
  • no direction, no vision; and
  • the emergence of competitors.
This is the tip of the iceberg. Like a disease, there is not much benefit from simply treating the symptoms if at the same time you don't determine the root cause and implement major change. It is always easier to fill in the potholes rather than resurface the road, but the road will get progressively weaker through this process. (Now that's a three metaphor paragraph!)
In answer to this, Client Solutions has developed a range of services which will allow groups to know more about themselves and to improve the way they operate. It's called Association Analytics and will cover a range of analyses, diagnostics and recalibration in areas such as:
  • Internal Analysis/Review
  • Membership Analysis/Review
  • Outputs Analysis/Review
  • Environmental Analysis/Review

 

       
 
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